JS

Jennifer Simonds

AI services require accessible, legal, trusted and resilient designs everybody will adobt safely.

When AI makes decisions, human interaction becomes infrastructure. My creative and strategic work ensures that the user can handle AI errors before it becomes a legal issue.

Imagine your grandma or a ADHS school child having interactions to AI systems but they do not realise it? Thats when accessibility inclusion and compliance to the laws really count for their safty and dignity.

Product Ignitor, Innovative Thinker, Future and Real World Researcher, Designer, Leader and Strategist

15 + years

Think of an AI system like a modern car. The engineers build the engine to make it fast and powerful. But even the best cars skid. My job is to design the safety mechanisms—like the crumple zones and airbags—that protect the user when the system inevitably makes a mistake. I don't just design the 'Happy Path' where everything goes right; I design the infrastructure that keeps the company safe when things go wrong

My work focuses on how AI systems actually function as patterns — the data, the models, the behaviors, the limits, the risks. I've spent three years deep in accessibility and AI, leading inclusive design for Germany's first BITV-certified government app. That experience taught me that good compliance isn't about meeting minimums; it's about building systems that work for everyone from the start.

I combine research with practical systems thinking. I work across tools, workshops, interviews, and diagrams to map complexity, test assumptions, and figure out what needs to change. It's equal parts detective work and design — I enable the whole team, and work with all stakeholders strategically. Ask "How do you really know people will trust, use and adopt to the solution?"

My Expertise

Accessibility Strategist

WCAG 2.2, EN 301 549, BITV 2.0 expert

Integrating accessibility from concept through deployment. Making inclusive experiences core to brand and product strategy, ensuring WCAG 2.2, EN 301 549, and BITV 2.0 compliance from day one.

BITV certified government accessibility audit
Designing for AIx

AI Experience Design Framework

Creating transparent, explainable AI interactions with trust, ethics, and security at the core.

AI governance risk framework design
User Research & Insight

Mixed-method research approach

Interviews, co-design, surveys, and accessibility testing to validate decisions and reduce risk.

Million-user government app research
Journey & CX Mapping

End-to-end experience design

Mapping processes and governance stages with clear journey maps and system diagrams.

End-to-end identity service mapping
Design & Adoption Systems

Scalable patterns

Building accessible brand, UX, and UI systems. Driving adoption through workshops and public speaking.

Cross-platform design system scaling
Accessibility Auditor

WCAG, EN 301 549, BITV 2.0

Conducting thorough accessibility audits to ensure compliance and improve user experiences.

98/98 BITV criteria pre-audit complete

Tools used: V0, ChatGPT, and Claude assisted with execution and refinement. All concepts, strategy, and creative direction are my own work.

Beyond Work

I find balance through yoga, Shiatsu, and meditation. Food and travel fuel my curiosity about different cultures and perspectives.

I volunteer at an LGBTQ+ center as a concepter for lesbian visibility, contributing to community advocacy and awareness.

I am also a trained fine artist and continue to work using AI to create photos, videos and performances.

Book a Conversation

Quick Feedback

Was this easy to read?

Do you understand what I do?

Interested in working together?

Know how to contact me?

You + 128 others shared feedback