I scope and run end-to-end discovery — defining research questions, recruiting participants, running fieldwork, and synthesising findings into clear product direction.

Interviews, contextual inquiry, diary studies, surveys, usability testing, co-creation workshops — I choose and combine methods based on what the question actually needs.

I’ve aligned engineers, legal, executives, and frontline teams around research findings. I know how to turn contested insights into shared conviction.

I don’t just hand over a research report. I synthesise findings into prioritised recommendations, opportunity maps, and frameworks that product teams can act on immediately.

I’ve led research in government, healthcare, and EU AI Act contexts. I understand how to navigate compliance, ethics boards, and sensitive user groups.

I’ve run research with assistive technology users, elderly citizens, non-native speakers, and low-digital-literacy groups. Accessibility isn’t an afterthought — it’s built into my research design.

I set up participant panels, research repositories, and insight-sharing rituals. I’ve embedded research practices across 14+ product teams.

I run generative research to uncover new opportunities and evaluative research to test assumptions. I know when to explore and when to validate.