Through these efforts, I played a key role in creating a user-centered framework for cross-border digital services.
I helped a health tech startup translate their vision into a structured product roadmap by:
Aligning with stakeholders on business goals and user experience
Creating storyboards, epics, and wireframes to define the product journey
Developing cross-border personas to highlight diverse user needs
Laying a UX foundation that balanced innovation, feasibility, and strategy
This early-stage work shaped a scalable, user-centered app aligned with the startup’s long-term goals.