I’m Jennifer Simonds
Product Designer, Researcher & Strategist

my Resume.

Experience, Empathy, Engagement, Transformation

My Toolbox

Three core

Action Tools.

UX Research.

Understanding the customers story and discover the business opportunity, and its success metrics.


Wireframe, storyboard, blueprint, prototype solutions to challenging problems collaboratively with cross functional feedback.


Consistent patterns appeal to customers emotions as well as consistency to brand tonality & message.

Three Core

Method Tools.


Find out how the Product "Should Be" not "How It Is Now". B2C, B2B or B2E.


Design thinking & alignment. hands on collaboration and decision making.


Manage and transform employees tools & mind-sets for the future as well as now.

My Work

Portfolio Highlights

Product Design


Transformation Design


UX & UI Design



In-depth Timeline


& Languages

Studied BA Hons in Concept Art and Design 2000.

🇩🇪 🏴󠁧󠁢󠁥󠁮󠁧󠁿   Bilingual German/English. 


Amount of

Since 2015 listening to users and making interaction experiments that form behavioural and business solutions.



Diverse product & branch experience in Pharma, Marketing & IT Security: B2B, B2C, B2E, Enterprise and IoT.


Business & Design Consultant

Anderson Eyecare and Esport​

Jan 2021 Ongoing​

Situation: 2 Founders

My Expectations: To reshape the mind-set of Esport to the benefit of players eye health optimisation and longevity.

Deliver: Turned clients vision into a business design strategy and MVP. Networked for market access & product credibility

Product Design Strategist

Healy World GmbH

April 2020 to Jan 2021

Situation: International Start Up, 150 Employees, 80 000 Customers

My Expectations: Digitize self care, as if the IoT is an additional human body sense. 

Delivered:  Lead & Managed Product Design team of 4 Designers, with the goal of unifying a fragmented Customer Journey. Defined product vision with Stakeholders and lead innovation through UX research.

Digital Concepter and Strategist


Sept 2019 to April 2020

Situation: Growth Stage, 70 Employees, Only in Germany

My Expectations: To reshape the mind-set of Esport to the benefit of all screen users and their eye care.

Delivered: Turned clients vision into a business design strategy and MVP. Networked for market access & product credibility

Senior UI/UX Designer

December 2016 to September 2019

Situation: Solarwinds bought Protected Networks in October 2018

Solarwinds: October 2018 to September 2019

Situation: Large Multinational, 2736 Employees

My Expectations: Places IT risks and the task of security at the first click 

Delivered: Worked well in an agile team with a Large Design Team & Design System, Product Owner, Product Manager, UX Researcher & Engineers

Protected Networks: December 2016 to September 2018

Situation: Growth Stage, 70 Employees, Germany & UK.

My Expectations: Increasing sales by creating engaging visual designs, researched from competition analysis. Create a Pattern Library and Design System.

Delivered: End-to-End UX, user-centricity, design thinking, and design systeming in Engineering department

Show 7 More Experiences

Webdesigner & Consultant

Self Employed

December 2015 to December 2016

Situation:  2 Founders

Expectation: Branding & Value definition driven websites for clients needs

Delivered: Consultation, design and development of websites.

Parenting Leave

June 2006 to Jan 2015

Postproduction Coordinator, Compositor and Editor

Berliner Film Companie GmBH

September 2004 to July 2006

Situation: Start Up, 30 Employees, USA Market, German Investment Venture

Expectation: Learn, deliver & manage entire process of Childrens Cartoon for TV production

Delivered: Ensure quality timing and story telling, with engaging effects, in the correct technical format.

On-Set Visual Effects Assistant - Permanent Employed, Project length

Warner Brothers

June 2004 to August 2004 (shoot length)

Situation: Feature Film On Set “Around the World in 80 Days”

Expectations: Assistant willing to help UX department in all areas

Delivered: Office and shot organisation with index system.

Digital Lab Technician


Febuary 2001 to August 2002

Situation: Established, 300 Employees, Harry Potter/ Tomb Raider. Bladerunner 2

Expectations: Focused technical skills for post production in Visual FX.

Delivered: Pixel perfect control of all digital scenes, to maintain quality control for when viewed on wide screen cinema.


BA (Hons)

Concept Arts

Cardiff School of Art and Design

Sept 1997 to July 2000

Higher national Diploma

Graphic Design & Illustration

University of Creative Arts, Kent UK

Sept 1996 to July 1997

BTEC Art & Design Foundation

Art & Design Foundation

University of Creative Arts, Surrey UK

Sept 1994 to July 1995

Atomic Patterns and Component Library Approach

My Design Skills

Technical Domains


Deep Dive

  • Vision Cards
  • Storyboards
  • Paper & Wireframes
  • Click/Audio Dummies
  • Flow Diagrams
  • Information Architecture
  • Benchmarking
  • Futurism
  • Design Thinking

Emotional Design

  • Persona Guides
  • Trend & Style Analysis
  • Color, Typography, Layout
  • Vector Illustration
  • Icon/Font Illustration
  • Eye for Detail & Story
  • Animation & Video

Design Validation

  • Vision Cards
  • Storyboards
  • Paper Prototypes
  • Wireframe
  • Click/Audio Dummies
  • Problem Definition
  • Solution Pitch
  • Prototype