Where I'm Coming From
I started in fine arts in England, moved into visual effects in London — including early work on the Harry Potter films — and then into digital product design after moving to Berlin in 2002.
That journey took me from crafting what people see to designing how complex systems behave.
For much of my career, I've worked where technology meets real-world complexity: government services, regulated products, accessibility and, increasingly, AI. These are environments where a design decision isn't just about whether something feels intuitive. It can determine whether someone understands a decision, completes an essential task, trusts a system — or gets excluded by it.
My MA in Design for Responsible AI brought these threads together. It gave me a deeper research and governance framework for a question that now sits at the centre of my work:
How do we make increasingly intelligent systems work well for humans?
What I Do Now
Today I work at the intersection of AI, product design, governance and human behaviour.
I help organisations turn AI from something technically possible into something people can actually use, understand and trust.
That can mean designing human checkpoints into an AI workflow, translating governance requirements into practical guidance, creating AI literacy programmes, prototyping AI agents and tools, or working with teams to understand where automation should — and shouldn't — take over.
I don't see responsible AI as a compliance layer added at the end. I see it as a design problem: deciding where humans need visibility, control, explanation and the ability to intervene.
What I'm Good At
I'm at my best when the problem is complex, ambiguous and consequential.
My background in public digital services taught me how to work with competing user, technical, accessibility and regulatory requirements. I led UX work on i-Kfz, including building a UX team from zero to six and helping deliver an accessible government service used at national scale.
I'm also a facilitator. I design and run workshops that help multidisciplinary teams move from uncertainty to decisions — whether that's defining an AI use case, uncovering adoption barriers, working through governance questions or turning a complicated system into something people can actually use.
I work fluently across design, research, strategy and AI governance, and in both English and German.
Technology is getting more autonomous. My work is making sure humans don't disappear from the system.
