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Product Design Innovation · Berlin

Product
Design
That
Delivers.

End-to-end product design leadership for AI systems, regulated technology, and complex digital services — with 10+ years designing for real users including vulnerable populations, and delivering to the highest accessibility standards (BITV/WCAG).

10+
Years leading
product design
1M+
Users on
certified products
64
Team scaled
from 6
BITV
Highest accessibility
criteria certified
Ready to see the work?
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01 / 04

AI & Innovation
Design

From speculative future concepts to shipped AI products — trend research, design narratives, prototypes and storyboards that bring emerging opportunities to life. Grounded in real user behaviour, business feasibility, and the edge cases that matter.

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Design Leadership
& Team Development

Leading, mentoring and growing designers and researchers — from 6 to 64 people. Defining UX vision and strategy, driving end-to-end design quality, and embedding research, product discovery and Lean UX into agile product teams across the full lifecycle.

Selected work
03 / 04

Research Strategy
& Facilitation

Driving research systematically — usability testing, co-creation workshops, pilot programmes and participatory design. Translating qualitative and quantitative insight into design decisions that improve task success, adoption and user satisfaction.

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Design Systems
& Design Ops

Building the infrastructure that keeps quality consistent at scale — accessible design systems, AI-assisted workflows, design ops processes, and close collaboration with front-end leads to maintain standards across complex platforms.

Systems work

Accessibility & Inclusion

Designing for everyone.
Not just the average user.

I design products that work for the full spectrum of users — including elderly, disabled, cognitively impaired, and digitally excluded populations. Certified to the highest BITV criteria — Germany's most stringent accessibility standard — and experienced applying WCAG 2.1 AA/AAA across native Android, iOS, and web.

BITV

Highest accessibility criteria certified — Germany's national standard

WCAG

2.1 AA/AAA across web, iOS & Android

1M+

Users on fully accessible certified government app

#1

First BITV-certified government app in Germany

Jennifer Simonds-Spellmann

Senior Design Lead.
Berlin-based. Dual citizen.

I lead product design for complex, high-stakes systems — defining UX vision and strategy, growing design teams, and shipping products that work for the people who depend on them most.

10+ years across AI product design, government digital services, and regulated technology. Most recently Senior UX/AI Design Specialist at Bundesdruckerei — scaled a design team from 6 to 64, delivered Germany's first BITV-certified government app with 1M+ downloads, and led design ops, design systems, and research strategy across the organisation.

Equally comfortable with speculative innovation and future-focused concepts as with the rigour of shipping production-ready products through agile delivery. I design for the full spectrum of users — including elderly, disabled, and cognitively impaired populations — and hold certification to the highest BITV criteria. MA in Design for Responsible AI. Fluent in English and German (C2).

AI Product Design Speculative Design Design Systems Design Ops Design Leadership Research Strategy Lean UX & Agile Workshop Facilitation BITV / WCAG Prototyping Participatory Design Visual Design
Language🇬🇧 English — Fluent
Language🇩🇪 German — Fluent
BasedBerlin, Germany
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AI Product Design Speculative & Innovation Design UX Vision & Strategy Research Strategy & Testing Design Systems & Governance Design Ops & Process Design Leadership & Coaching Workshop Facilitation Concept & Prototyping Lean UX & Agile Accessibility (BITV/WCAG) Cross-functional Collaboration

10+ years of work.
Let's look at it.

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